Urban photography by Brad Evans

Tenderloin USA

June 30th, 2011 Posted in Uncategorized

At 50 pages, Tenderloin USA is a black-and-white photojournalistic odyssey of discovery and exploration through one of San Francisco’s most vibrant yet often overlooked neighborhoods, the Tenderloin, a.k.a. “The TL,” a.k.a. “The Loin.”

Authored by local photographers Brad Evans and Travis Jensen, Tenderloin USA takes readers on a photographic journey deep into the heart of the Tenderloin, with focus on the folks who live, work, own businesses, hang out, and raise families in the culturally diverse neighborhood.

With a shared love for people and the process of engagement, Evans and Jensen’s goal when photographing in the neighborhood is to portray the individuals they meet with respect and dignity.  They believe it would have been far to easy and inaccurate to paint the Tenderloin in a negative light, so instead focused their project on the neighborhood’s more positive aspects, mixed with a little of in-between.

Priced at $20, all proceeds after printing costs from Tenderloin USA will go directly to Larkin Street Youth Services, a San Francisco-based charity organization, which provides homeless, runaway and at-risk kids between the ages of 12 and 24 with various support services, including emergency shelter, primary medical care, transitional housing, job training and scholarship assistance.

Tenderloin USA is slated for release on Monday, July 11, 2011.

– Travis Jensen

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7/23/11 edit:  Tenderloin USA is now available. Click HERE to preview or purchase a copy.

  1. 7 Responses to “Tenderloin USA”

  2. By John on Jun 30, 2011

    As I’ve already mentioned, you guys take my breath away with your dedication. Awesome project and I’ll make sure to get a few copies especially since the proceeds are going to Larkin Street Youth Services.

    Congrats to you and Travis.

  3. By Dick on Jun 30, 2011

    Looking forward to getting a copy. Where we will order from?

  4. By Vladimir Panasenko on Jul 3, 2011

    the pigeon pic. is spectacular……

  5. By Donald Kinney on Jul 8, 2011

    Way to go, you two. This is going to be good. My two most favorite street photogs!

  6. By Brad E on Jul 9, 2011

    Thanks Dick. A link will be up on July 11th for previewing and ordering…

  7. By Brad E on Jul 9, 2011

    Thanks for the nice words, Don!

  8. By Steve Gubin on Jul 24, 2011

    Congrats, Brad (& Travis). Kudos both for your photographic work, and for what you’re doing with the proceeds from Tenderloin USA.

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