At 50 pages, Tenderloin USA is a black-and-white photojournalistic odyssey of discovery and exploration through one of San Francisco’s most vibrant yet often overlooked neighborhoods, the Tenderloin, a.k.a. “The TL,” a.k.a. “The Loin.”
Authored by local photographers Brad Evans and Travis Jensen, Tenderloin USA takes readers on a photographic journey deep into the heart of the Tenderloin, with focus on the folks who live, work, own businesses, hang out, and raise families in the culturally diverse neighborhood.
With a shared love for people and the process of engagement, Evans and Jensen’s goal when photographing in the neighborhood is to portray the individuals they meet with respect and dignity. They believe it would have been far to easy and inaccurate to paint the Tenderloin in a negative light, so instead focused their project on the neighborhood’s more positive aspects, mixed with a little of in-between.
Priced at $20, all proceeds after printing costs from Tenderloin USA will go directly to Larkin Street Youth Services, a San Francisco-based charity organization, which provides homeless, runaway and at-risk kids between the ages of 12 and 24 with various support services, including emergency shelter, primary medical care, transitional housing, job training and scholarship assistance.
Tenderloin USA is slated for release on Monday, July 11, 2011.
— Travis Jensen
7/23/11 edit: Tenderloin USA is now available. Click HERE to preview or purchase a copy.